Flitz-Events \ Logo (2009)
Flitz-Events, founded by Rogier Minderhoud and Dennis Kila is a company with it’s roots in professional kite-surfing. Flitz-events organizes beach sports and events for company’s and individuals. The events are customized and suited to their clients needs, wishes and time-frame. Flitz-Events provides qualified instructors, sports equipment, food and music. Everything for a perfect and active day at the beach. Events can be planned at the beaches of Kijkduin, Hoek van Holland and Scheveningen.
Flitz-events approached me for their website and logo design. The brief for the logo was a clear one. It needed to be “Legible” and contain the key elements “Water” and “Sports” in some way. They also asked me to keep there core business in mind, which is “Kiting”. For a start they handed me a few logo designs they particularly liked. One of them was the logo of the “Spar” grocery store. The Spar logo has a round icon above their wordmark, and the client asked me to experiment with that for the Flitz-events logo. Hence the results.
Source: flitz-events.nl
